The Ultra Wideband Blog

The Retailer's View

Last week, ultra wideband was one of the hot topics of conversation at the RetailVision, a Gartner Group event that attracts 200 or so buyers from national and regional chains.  Tzero's ultra-wideband-based Wireless for HDMI won Best New Technology underscoring the growing interest in the application of wireless high-definition video and UWB products in general.

Even more telling were the comments from these retail buyers.  One buyer commented that Wireless for HDMI was "a game changing solution."  Others remarked that they could see it easily fitting into their line and that selling these products was a "no brainer."   In other words, they get the value proposition -- the world is going wireless.  They've seen it in the data world and now they're on the verge of it for video. Replacing the tangle of cables behind the media cabinet and simplifying installation will solve  huge problems for their consumers, and those are very good things.

One cautionary note was sounded by these buyers.  Their concern was over proprietary products and implementations.  They want standards-based solutions that ensure interoperability.  Our advice to retailers, make sure you ask if the solution you're considering is WiMedia compliant.    

Monsterous Adoption of Wireless Video

Monster -- long known as the leader in cables for high-end a/v and computing applications -- is going wireless with a new generation of products targeting the HDTV market.  They've committed to developing a range of solutions using ultra wideband including a product that integrates Wireless for HDMI, conditioned power and mounting hardware all in one consumer-installable package.  Pretty cool. 

The new Monster-branded products will come about as the result of a partnership inked with Tzero.  Monster's entry into the market further demonstrates the growing opportunity ahead for WiMedia-standards-based wireless video.  Consumers are continuing to balk at high installation costs for the HDTVs.  According to the Head Monster, Noel Lee, “HDTV prices are coming down, but hidden installation costs and hassles continue to shock consumers."  Wireless for HDMI solves the problem.  Expect to see solutions from Monster on the market in Fall 2007.  Read the full press release here.